E-CommerceKemana.com

3Second Multi-Brand E-Commerce

Client: Kemana.com
Duration: 1 year

Customized and developed Magento themes for a multi-brand e-commerce platform supporting 6 fashion brands with consistent branding.

6 brand storesUnified experienceCustom themes

Project Overview

3Second is one of Indonesia's largest fashion retail groups, managing multiple popular brands including 3Second, Greenlight, Moutley, Famo, FMC, and Hanna. The challenge was to create a unified e-commerce experience while maintaining each brand's unique identity.

I developed custom Magento themes that shared a common codebase but allowed for brand-specific customizations, ensuring consistency in functionality while preserving individual brand aesthetics.

Challenges

  • Managing 6 different brand identities on one platform
  • Ensuring consistent functionality across all stores
  • Performance optimization for high traffic

Solutions

  • Created modular theme architecture
  • Implemented shared components with brand-specific overrides
  • Optimized database queries and caching strategies

Key Results

Successfully launched 6 brand storefronts
Reduced development time for new brand additions by 60%
Improved page load times across all stores

Key Features

Multi-brand storefront management
Shared cart and checkout
Brand-specific promotions
Unified inventory management

Tech Stack

Magento 2PHPJavaScriptMySQLLESSRequireJS
Role

Magento Developer

Company

Kemana.com

Year

2018

Duration

1 year