E-CommerceElectGo (Lim Kim Hai Group)

ElectGo E-Commerce Platform

Client: ElectGo (Lim Kim Hai Group)
Duration: 1.5 years

Led Magento architecture optimizations that accelerated revenue growth by 66.7% and reduced development costs from $300K to $20K per month.

66.7% revenue growth30% faster checkout$280K cost savings

Project Overview

ElectGo is a leading B2B electronics e-commerce platform serving Singapore and Indonesia markets. As the Senior Software Engineer, I was responsible for transforming the entire Magento infrastructure to support rapid business growth.

The platform required significant architectural changes to handle multi-warehouse management, complex pricing structures for B2B customers, and integration with enterprise systems like Epicor ERP for real-time inventory synchronization.

My role involved making critical decisions on system architecture, leading the technical strategy, and implementing solutions that directly impacted revenue and operational efficiency.

Challenges

  • High development costs with external vendors ($300K/month)
  • Slow checkout process affecting conversion rates
  • Complex multi-warehouse inventory management
  • Integration challenges with legacy ERP systems

Solutions

  • Architected Credit Terms Flow for B2B payment flexibility
  • Redesigned Order Processing for multi-warehouse fulfillment
  • Integrated Epicor ERP for real-time stock synchronization
  • Implemented region-specific payment gateways (Xendit, etc.)
  • Built product recommendation API using NestJS

Key Results

Revenue growth increased by 66.7%
Checkout time reduced by 30%
Order fulfillment time decreased by 25%
Development costs reduced from $300K to $20K/month
Eliminated need for external SEO specialists

Key Features

Multi-warehouse inventory management
B2B credit terms and pricing
Real-time ERP synchronization
AI-powered product recommendations
Cross-border shipping integration

Tech Stack

Magento 2ReactJSNestJSEpicor ERPNew RelicXenditEasyshipPHPMySQLRedisElasticsearch
Role

Senior Software Engineer

Company

ElectGo (Lim Kim Hai Group)

Year

2023 - 2025

Duration

1.5 years

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