Maintained Shopify theme and integrated multiple systems including Rex, HubSpot, and Lion Point via Laravel middleware.
EQ Saddlery is a premium equestrian equipment retailer requiring seamless integration between their Shopify store and multiple business systems including Rex POS, HubSpot CRM, and Lion Point inventory management.
I developed a Laravel-based middleware that acts as the central hub for all system integrations, ensuring real-time data synchronization and consistent customer experience across all touchpoints.
Full-Stack Engineer
BlueRock
2025
Ongoing
Led Magento architecture optimizations that accelerated revenue growth by 66.7% and reduced development costs from $300K to $20K per month.
Customized and developed Magento themes for a multi-brand e-commerce platform supporting 6 fashion brands with consistent branding.
Developed a fully functional e-commerce platform from scratch using Magento 2 with responsive design optimized for performance.